If BOF, ground to the frame, if unibody, ground to anything that's remotely structural (seat belt mounting points are great, for example). For the last build, we welded an upside down bolt to thicker metal in the unibody, and it made a good ground stud. Drilling a hole in a spreader plate and welding a nut on the underside is also good - if your roll cage can't give you a good ground, you have a problem that has nothing to do with electricity.
Grounding the motor is often already done in a convenient way from the factory. On Nissans the battery cable goes to chassis first, then engine; all you do is clip off the battery-to-chassis part and put a lug on the clipped end. Battery cable is ready and engine ground is undisturbed.
You want a nice contact surface, so clean until you get legit bare metal. Use real actual cable lugs, those aren't expensive and you can 'crimp' them using a sledge hammer just fine. Cover final result with dielectric grease or paint to keep rust and corrosion out. If your ground attachment points are good and positive cable is of a correct size, you'll have no problems starting anything including a diesel.
BTW, on an EFI car, all you really care about is that your sensor and ECU grounds are all ending up at the same point (on a Sentra it's the engine block). Having multiple ground paths can create problems, even if your ground paths *appear* to have near-zero resistance. Other things, like fans, lights, and battery, can be grounded straight to the chassis, as they aren't sensitive to minute voltage differences - so you can ground your fan and lights right to the radiator support, and not bother running the ground back to a common point like the factory does. They do it for *other* reasons, mostly ease of assembly.
Also, pro tip: using a skinnier, stiffer thick-strand cable from Home Depot for battery-to-kill-switch works, and It'll have better properties vs battery cable. Then you can use an off-the-shelf battery cable to run from kill switch to the starter, so no need to order a 50 foot roll of battery cable to do your wiring.
K Car Stalker